https://paddlersshowroom.com/paddlers-blog daily 0.75 2025-07-03 https://paddlersshowroom.com/paddlers-blog/shota-first-paris-marathon-part2 monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/696c740a-2cf7-4ff8-9b96-c6f43cd085a3/DSC01808.jpg PADDLERS BLOG - Shota’s First Paris Marathon Part 2 - The Wall, and the Finish Line Shota’s Marathon Moment At around 35 kilometers, Shota hit a wall. The Bois de Boulogne was no longer beautiful. It was brutal. A 1.5 km uphill climb greeted him at the forest entrance. His calves began to spasm. Every few hundred meters came that sharp jolt the warning of full-on cramps. He watched runners he had passed earlier now glide past him. Doubts flooded in. Was he even going to finish? Was this the end? Just when he was ready to give in, the 4:00 pacer appeared. A runner holding the time marker that symbolized his goal of sub-4. He thought he had left them behind long ago. Seeing them now, catching up to him, flipped a switch in his brain. He couldn’t let it end here. He picked up the pace. No thinking, just running. Luckily, the path turned downhill. He kept going, past 38, 39, 40 kilometers. The Arc de Triomphe came back into view. The crowd got louder at 41 kilometers. The energy surged. Then came the green gate. The finish line. He raised a fist and crossed it. Done. Final time: 3:52:41 Sub-4 achieved. More than the time, it was the overwhelming emotion that stayed with him. That strange, explosive sense of joy and exhaustion. He swore he’d never do it again. And yet, a few days later He signed up for the London Marathon. Next goal: Sub-3.5 https://paddlersshowroom.com/paddlers-blog/shota-first-paris-marathon-part1 monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/2c4816e8-7a69-4a2f-a852-d724a3660049/IMG_9341.jpg PADDLERS BLOG - Shota’s First Paris Marathon Part 1 - Why Am I Even Running This? Shota’s Road to Paris “Allez, allez, allez!” Shota didn’t understand what the crowd was yelling, but he could tell it was for him. At 35 kilometers, deep in the Bois de Boulogne, every part of his body hurt. And as the pain crept in, so did the question: Why was he even doing this? Rewind six months. Shota, not much of a runner, had casually applied for the London Marathon. When he didn’t get in, he acted on impulse and signed up for Paris. No deep reason, no major training plan. Just vibes. Running wasn’t a passion. It was something he started during the lockdown, doing it on and off for a few years. He didn’t particularly love or hate it. For Paris, he gave himself a goal: finish under four hours. He didn’t even know the race started at 10 a.m. until the day before, when his wife mentioned it. That morning, he packed up early and headed to the metro. The train was packed with runners. It was happening. He stepped out into a transformed Champs-Élysées. The scale hit him hard. This wasn’t just a run. This was a city-wide event. As the race began, nervous energy filled him. At 5 kilometers in, things finally clicked. He felt good. He powered through the Marais and into the woods of Vincennes. Then, back along the Seine, soaking in the views and the cheers. Halfway done. Still smiling. But the second half was waiting. To be continued in Part 2: “The Wall, the Pacer, and the Finish Line” https://paddlersshowroom.com/paddlers-blog/fujito-x-fujino-interview-part-2-5sg53 monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/305d133c-2fd1-45f8-9b40-c0f59eb2415e/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF4095.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 3 - The Road Ahead: Still Full of Passion Today, Paddlers and FUJITO are found in stores around the world. But even as their businesses grow, Masa Fujino and Go Fujito continue to value real connections over speed or trends. For Masa, it’s about sharing stories, building friendships, and introducing thoughtful Japanese craftsmanship to people who truly appreciate it. Looking to the future, he hopes to one day share another passion of his: Japanese craft beer. “If I can turn that into work, I’ll have a good excuse to drink more beer,” he jokes. Go also wants to take FUJITO further out into the world. His first overseas pop-up, held in Switzerland last season, was a small but meaningful step. “There was a language barrier,” he says, “but the customers were so warm and curious. I felt a strong connection even without words.” Both men turn 50 this year, and they laugh when they say, “Together, we’re 100.” But they’re not slowing down. In fact, they’re already preparing for the next big step, presenting the Spring Summer 2026 Paddlers Showroom in Paris, New York, Seoul, Taipei, and London. Their journey is still unfolding, but one thing stays constant: a deep respect for people, quality, and the joy of doing what they love. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1745288445034-MGA83KV8PLQQBW8H9GXQ/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF3925.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 3 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1745288444987-MN759RCFO26C2HX7MPPT/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF3948.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 3 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1745288465214-INNIUYCALKGJTFKFZLTK/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF4073+2.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 3 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1745288466448-GDE7B92LRD9IDNO8RU4G/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF4088+2.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 3 https://paddlersshowroom.com/paddlers-blog/fujito-x-fujino-interview-part-2 monthly 0.5 2025-04-25 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/3aea1a20-f120-45c5-9ba9-ef4fc0746910/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF4061+2.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 2 - Building a Business the Old Way Masa Fujino still works the same way he did at the start, traveling with a suitcase full of samples, visiting stores one by one. While many people today rely on digital tools or AI, Masa prefers talking to people face-to-face. He takes local buses, walks through cities, and builds real relationships with shop owners. “I’m still like a backpacker from my university days,” he says, smiling. Go Fujito also followed a hands-on path. He started by making hand-printed T-shirts and selling them to friends. In the beginning, he worked part-time jobs to get by even delivering lunch boxes. His turning point came when a tailor in Florence, Italy, saw a customer wearing FUJITO jeans and asked where they came from. That moment led Go to fly to Florence with the jeans in hand. After two years of back-and-forth, he created a special pair just for the tailor. From there, more doors opened. A buyer from United Arrows discovered FUJITO, and the brand started growing across Japan and beyond. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/b7482700-f0d8-41dc-b302-40990e9c5bd3/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF3923+2.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 2 - MASA FUJINO Director of PADDLERS Ltd. In 2007, Fujino established an import agency in Osaka, representing European brands. By 2015, he expanded into exports, launching subsidiaries in the UK, USA, France, Taiwan, and Korea, establishing a truly global business network. https://paddlersshowroom.com/paddlers-blog/fujito-x-fujino-interview-part-1 monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/2a228787-3f7d-4eb3-b7c3-0f93a9bbd665/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF4016.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 1 - How It All Began About 10 years ago, Masa Fujino, founder of Paddlers, drove five hours to meet Go Fujito, the designer behind FUJITO, at a small event in Sasebo. Back then, Masa had no experience in exporting fashion. But after years of traveling, including a long solo trip through India where he even caught malaria, he had learned to trust his gut. In India, he met a Japanese salesman in a cheap dorm who opened his eyes to a new way of living and thinking. That experience pushed him to take risks and try something new. Go’s own journey started even earlier. As a kid growing up near a US military base in Sasebo, he was surrounded by American culture. His heroes were skaters and musicians like the Beastie Boys. He loved how they mixed fashion, music, and street energy into something unique. When Masa and Go met for the first time, Go wasn’t sure about doing international business. But he saw something special in Masa, his honesty and passion. So he said, “Let’s try,” and the two began a partnership that still continues today. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/3e27e61a-886e-4923-83ac-a08f70179e62/%E8%9F%87%EF%BD%BE%E9%9A%B2%E3%83%BB%E5%88%A4%E8%9C%92%E4%B8%9E%E6%82%B8%E9%82%B5%EF%BD%AE%E8%B2%82%E3%83%BBDSCF3977+2.jpg PADDLERS BLOG - FUJITO x FUJINO Interview Part 1 - GO FUJITO Founder of the menswear brand FUJITO Men’s apparel brand founded in 2002 by Go Fujito, based in Fukuoka. Now in its 20th year, FUJITO continues to propose fresh wardrobe staples. Every piece is meticulously crafted by skilled artisans, with all production taking place domestically, primarily in Western Japan. Since 2015, FUJITO has also expanded its presence internationally. https://paddlersshowroom.com/paddlers-blog/sassafras-a-fusion-of-fashion-gardening monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/f863d81e-4d38-4ebc-abf5-486b9a0bceda/JOOR_SASAFRASS_Logo_640x480.jpg PADDLERS BLOG - SASSAFRAS: A FUSION OF FASHION & GARDENING - Who said Fashion & Gardening can’t be together SASSAFRAS is a hidden Japanese brand established in 2004 in Kyoto that specializes and is committed to making functional and stylish clothing for gardening. Using a variety of design sources, from workwear to military to traditional styles, SASSAFRAS creates garments with a unique perspective and attention to detail. Whether you're looking for something practical for the garden or to be fashionable for the outgoing, SASSAFRAS has the perfect option for you. With a focus on quality and innovation, SASSAFRAS is the ideal choice for anyone who loves Fashion or Gardening. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/fd96f1b5-d079-4d5c-9ddc-e9c785bebfa1/unsplash-image-vB1K-7cUaoc.jpeg PADDLERS BLOG - SASSAFRAS: A FUSION OF FASHION & GARDENING - The Story of Steve Gossard The brand is based on the fictional character Steve Gossard and his fictional background story. Born in 1948 in Fremont, California. Steve Gossard has had a diverse career. He graduated from college in Berkeley, California, and worked as a programmer for computer manufacturers, developing OS software. However, at the age of 40, he suddenly dropped out and devoted himself to gardening full-time in Fremont, enjoying rock music in his spare time. His unique natural gardening style, which doesn't involve removing any weeds and praises the full nature as it is, caught on through word-of-mouth. He soon became a professional gardener. Simultaneously, Steve Gossard opened his own gardening shop called "SASSAFRAS" next to his home. The shop's name is also the name of the original clothing line he designs and manufactures himself. The "SASSAFRAS" brand is inspired by the many big trees in his backyard - one of which is a sassafras tree that is also the ingredient to makes Root beer that he loves to drink. Unlike other gardening stores, Sassafras sells a variety of gardening gear and home goods that are all selected based on Steve Gossard's unique perspective on gardening that doesn't adhere to traditional notions. Keith's original clothing line has gained the most attention from all the items sold in Sassafras. His take on gardening wear incorporates the functionality of various real clothes that he has used in the past and present, such as workwear, outdoor wear, military wear, and traditional wear. He says, "All of the clothes I've chosen are what I believe are easy to wear and move in, durable, and fit my idea of what gardening clothes should be." https://paddlersshowroom.com/paddlers-blog/2023-the-year-of-rabbit monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/236fb5b7-8fe9-4f31-9741-d8d803396dc9/rabbit_2023.jpg PADDLERS BLOG - 2023 The Year of Rabbit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paddlersshowroom.com/paddlers-blog/rototo-101 monthly 0.5 2023-01-13 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/a80bdfb8-781a-46af-bc1e-e316d411e04c/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88+2022-07-06+17.54.05.jpg PADDLERS BLOG - ROTOTO: 101 Socks are the most underrated part of our everyday outfit. However, it has the power to make or break your style of the day, and they play a vital role in keeping your feet comfortable. That's why choosing the right pair of socks for any occasion is essential. And when it comes to quality and style, there's no better brand than ROTOTO. Each style of ROTOTO socks is knitted with selected materials and knitting machines that the designer carefully chooses for each style’s purpose. The designer seeks the best of the best and often creates its own composition if necessary to provide superior comfort and style. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657127078777-PZ48HDOAKAWDXVI4TF9M/_D7N0007.jpg PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657127084960-THB7O3G9HV8LH8XKBW04/_D7N9882.jpg PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657127098087-QZ165V1DRBGL6RDCWNG0/_D7N9974.jpg PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657127080631-TI802EXUF3PWNMUWNKWX/_D7N9811.jpg PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657128043762-PHLZMDYFEYVYDRUAAI7A/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88+2022-07-06+17.24.55.png PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657128043691-10X33ROAA5T87SX7LPFJ/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88+2022-07-06+17.25.13.png PADDLERS BLOG - ROTOTO: 101 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1657128049216-OT4RAUDLQ2EIHYIK4UWD/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88+2022-07-06+17.26.56.png PADDLERS BLOG - ROTOTO: 101 https://paddlersshowroom.com/paddlers-blog/joor-paddlers-showroomss23 monthly 0.5 2022-07-30 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/60c3cad9-162a-46ba-a3af-cc4b42b41052/Joor_and_Paddlers.jpg PADDLERS BLOG - JOOR × PADDLERS SHOWROOM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paddlersshowroom.com/paddlers-blog/update-from-paris monthly 0.5 2022-07-30 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/b212a338-6e02-49d8-ab6f-6cfa614c326a/IMG_2580.png PADDLERS BLOG - update from PARIS Catch up with our new partner brands we are showing; -TAMILAB -TEMBEA -SEVEN BY SEVEN - ITTI This is a fantastic opportunity for us to introduce them and expand our reach and provide you all with even more great brands. All are leading providers of quality items, and we are proud to present them in Paris. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/1872b5f6-2557-455c-a0d1-95f738ae8c54/Images2+.jpg PADDLERS BLOG - update from PARIS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/f83cf4b0-ce37-4cea-8abe-3f5323aefd50/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88+2022-06-24+14.22.28.png PADDLERS BLOG - update from PARIS 18 Rue du Bourg Tibourg Paris, France, 75004 Hours 23rd(Thu) - 26th(Sun) June 10am–18pm https://paddlersshowroom.com/paddlers-blog/tembea-a-bag-to-explore-with monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/26014658-271e-4a01-be79-fc3122ae4a19/TEMBEA_Blog_images1.jpg PADDLERS BLOG - TEMBEA: A Bag To Explore With - PADDLERS SHOWROOM likes to introduce a new brand TEMBEA, a Japanese brand founded in 2004 that focuses on creating everyday use bags. Uniquely the designer creates each bag with a distinct purpose in mind, such as carrying bread or toys, newspapers, textbooks, vegetables, and so on. With this in mind, TEMBEA came up with its brand name and philosophy, which means “Wandering" in Swahili. The brand encourages all of its users to feel free to explore life with its rugged and unique TEMBEA bags. Yes, the world is your oyster! https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/83b3ac44-715a-4157-92e3-07bc4c346459/TEMBEA_Blog_about_2.jpeg PADDLERS BLOG - TEMBEA: A Bag To Explore With TEMBEA primarily uses special canvas, with thread made from combed cotton fibers and woven with a 50 years old-fashioned shuttle loom that creates a signature solid selvage. The process gives a clean, stable, and firm yarn with an original, lustrous appearance. Furthermore, like the frosting on the cake, the canvas gets treated with paraffin in the end, a type of wax that makes the fabric water repellent. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/68f428cf-a870-4a83-aed0-046375a2f398/Tembea_Blog_about3.jpg PADDLERS BLOG - TEMBEA: A Bag To Explore With - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://paddlersshowroom.com/paddlers-blog/ss23-paddlers-in-paris monthly 0.5 2022-07-30 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/41608d26-8eb1-4c50-85db-eafcbee33e34/eiffel-tower-975004_1920.jpg PADDLERS BLOG - SS23 PADDLERS In PARIS - We waited for over 3 years... Now we are excited to be finally back in Paris, holding a PADDLERS Showroom between the 23rd and 26th of June! This is an excellent opportunity to explore our Spring / Summer 2023 collection and, of course, a great chance to see each other! Let's catch up!! https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/6fecbcda-a18b-4149-8afc-9e6e4f1d0e13/Paddlers+SHowroom+SS23.jpg PADDLERS BLOG - SS23 PADDLERS In PARIS The new PADDLERS Paris Showroom is held in a clean, beautiful, spacious space with natural light coming through the glass roof and reflecting the surrounding white walls. https://paddlersshowroom.com/paddlers-blog/sazare-the-beauty-of-use monthly 0.5 2022-07-30 https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/81c7a266-18d0-4874-9695-8ac96fa2ed38/sazare_look_4.jpg PADDLERS BLOG - SAZARE: The Beauty of Use - We like to introduce you to SAZARE, a watch brand made in Japan with sophisticated craftsmanship and design. With the philosophy "The Beauty of Use" in mind, SAZARE has a thin side profile face with a smooth, silky touch. SAZARE carries a Japanese movement mechanism, made with precision and accuracy, and will promise you the perfection you are looking for. Also, each watch is individually serial numbered on the AR-coated mineral crystal back cover, which makes it a beautiful addition to the collection. https://images.squarespace-cdn.com/content/v1/62839e74f489ba329c11dba5/57526755-1312-4f80-935f-d4755effb2c3/sazare_back_name_look.jpeg PADDLERS BLOG - SAZARE: The Beauty of Use The brand name SAZARE came from Sazare-Ishi (さざれ石), a pebble that is seen as a symbol of continuous diligence and long prospers in Japan, as these pebbles under a peaceful environment for hundreds and thousands of years, get assembled and transform to a large boulders rock. 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